IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
Are We Ready for Artificial Meat?
In 2013, Dr. Mark Post and his team at Maastricht University created the first “cultured” burger in the world. Made from muscle-specific stem cells from real cows and later cultured into fibers of muscle tissue thrown together to form a patty, the burger was fully grown in a laboratory. Its cost? US$ 331,000, making it the most expensive burger in the world. Billionaire and Google co-founder Sergey Brin paid the bill.