IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
Which Way Do You Think the Future Gets Formed?
Many futurists believe that a good way to better understand people´s future-oriented beliefs, behaviour and decisions, is to use their world views as a starting point. Hence, following this logic, the key to better understanding our future-oriented reasoning is to know our world views, that constitute the lenses that we use.
The VUCA World Order
What do organisations need to do to develop good strategies and prepare for the future in a rapidly changing and increasingly complex world?
Why Should We Do Foresight?
To future-proof decision-making, organisations need a combination of systematic foresight, proactive visioning, plus hands-on making of the future we want. As famous sci-fi writer Arthur C. Clark put it “Unless we invent a better future, we won´t have one of any kind.”
In the Midst of Dramatic Changes
In a world full of change, an in depth approach to foresight is needed, encouraging organisations to transition from technical fixes to adaptive responses, or even transformative journeys where they change as they create new futures.