IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
Are You Doing Enough Foresight?
Do you know enough about the future to get you where you want to go? Foresight guides every organization to some extent. With a dose of systematic foresight, teams of all kinds can dramatically improve their chances of consistently making the right choices in a rapidly changing world.
Ready to Challenge "Business as Usual"?
When we start to challenge business as usual and the ‘way we do things around here’, alternative futures can be revealed, like hidden worlds coming into view. We move from this idea of the default future, one future as an extension of now, to many.
Why Critical Thinking is Key for Shaping the Future
To ensure that opportunities are not overlooked and risks are identified it is essential to challenge our assumptions and beliefs regularly. It has become even more imperative as the economic, technological, political, environmental, and social landscapes, among others, around us continue to morph and change rapidly.
How Can We Anticipate Plausible Futures?
The Futures Triangle is a foresight method developed by Professor Sohail Inayatullah with the end goal of mapping the overall game situation before a transformative foresight process may begin.
Which Way Do You Think the Future Gets Formed?
Many futurists believe that a good way to better understand people´s future-oriented beliefs, behaviour and decisions, is to use their world views as a starting point. Hence, following this logic, the key to better understanding our future-oriented reasoning is to know our world views, that constitute the lenses that we use.
The VUCA World Order
What do organisations need to do to develop good strategies and prepare for the future in a rapidly changing and increasingly complex world?
Why Should We Do Foresight?
To future-proof decision-making, organisations need a combination of systematic foresight, proactive visioning, plus hands-on making of the future we want. As famous sci-fi writer Arthur C. Clark put it “Unless we invent a better future, we won´t have one of any kind.”
In the Midst of Dramatic Changes
In a world full of change, an in depth approach to foresight is needed, encouraging organisations to transition from technical fixes to adaptive responses, or even transformative journeys where they change as they create new futures.