IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
Foresight at Fiskars Group
Satu Kalliokulju, Head of Consumer Excellence at Fiskars Group, talked about consumer futures at Fiskars. The company was founded in 1649, making it the oldest company in Finland. Their strategy is to build a family of iconic lifestyle brands – the most famous example being the orange-handled scissors.
A History of the Future
Dr. John Geis is the Director of Airpower Research Task Force for Air University. He came to the Strategic Foresight Summit to talk about the alternate futures work he has done for the U.S. Air Force since the 1990s. “My goal is to show that these alternate futures analyses have a way of doing pretty well,” said Geis.
Building a Continuous and Systematic Foresight Process
Soile Ollila is the Foresight Manager at Business Finland, which focuses on offering a service path for customers in Finland and abroad in innovation funding, internationalisation, and investments.
Using Strategic Foresight to Design the Future Customer Experience
Jussi Leskinen, Director of Customer Experience Management and Operations at Lindström, and Mika Raulas, Business Designer at Roger Studio, took the stage to discuss using strategic foresight to design future customer experiences.