IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
The rise of the ‘solo economy’ is driving new consumption patterns
Often referred to as the ‘solo economy’ or ‘singles economy’, the growing prevalence of this household unit will have many implications for consumer brands who’ve long assumed that the default household consists of multiple people.