IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
Using Strategic Foresight to Design the Future Customer Experience
Jussi Leskinen, Director of Customer Experience Management and Operations at Lindström, and Mika Raulas, Business Designer at Roger Studio, took the stage to discuss using strategic foresight to design future customer experiences.