IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
The rise of the ‘solo economy’ is driving new consumption patterns
Often referred to as the ‘solo economy’ or ‘singles economy’, the growing prevalence of this household unit will have many implications for consumer brands who’ve long assumed that the default household consists of multiple people.
The Rise of Virtual Status Symbols: Blockchain, Digital Art and NFTs
As we spend more and more time in the virtual realm, the notions of luxury and status symbols begin to manifest themselves in novel ways.
Homes Hitting The Road
Vanlife has been a growing trend among bohemian digital nomads for the past decade, but in the future when people start travel again, the romantic hippie vehicle might be increasingly replaced by ultramodern portable homes with more convenient facilities. And where the world once was an oyster for travellers, it is possible they will now be happy only with a slice of that: their local hoods and woods.