IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
What’s a Prosumer and Are You One?
It has even become the norm for consumers to expect, and even demand, some degree of customization if they are to consider purchasing. This has given rise to the age of the prosumer.