Generative AI is reshaping the creative field, stirring ethical debates, copyright challenges, and reigniting age-old questions about the very essence of creativity. We present four scenarios that explore how these forces may shape the sector’s future.

Usually artificial intelligence is only considered to affect professions and fields that are characteristically less creative, but we can already also see ever tighter cooperation between man and machine in arts. The quality of some AI-generated pieces is already so high that people don’t even necessary realise that they are admiring art created by machines.