IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
In the Wake of Urbanisation
In the Greek tale of 'the lion and the man', Androcles removes a thorn from a lion's foot. Years later, the lion repays the favour when facing Androcles in the Roman Colosseum. Afterwards, people would say "This is the lion, a man's friend; This metaphor is of how a man and a lion benefitted by helping each other, but what lessons are there for small rural regions to learn from large cities?
How Can We Anticipate Plausible Futures?
The Futures Triangle is a foresight method developed by Professor Sohail Inayatullah with the end goal of mapping the overall game situation before a transformative foresight process may begin.