IN SPOTLIGHT

Shaping the Future of Taste: Inside Givaudan’s Foresight Journey

Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.

 
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Future Trends Marianna Mäki-Teeri Future Trends Marianna Mäki-Teeri

Will We Accept Social Ranking Systems?

China is planning to launch a Social Credit Score (SCS) system that ranks its 1.3 billion residents according their trustworthiness by 2020. It has been called as a futuristic version of Big Brother as it uses large variety of data to monitor and evaluate its citizens’ behaviour. How would you feel if your trustworthiness was publicly measured with a single algorithm-based score?

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