IN SPOTLIGHT

Shaping the Future of Taste: Inside Givaudan’s Foresight Journey

Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.

 
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Future Trends Colin Russo Future Trends Colin Russo

In the Wake of Urbanisation

In the Greek tale of 'the lion and the man', Androcles removes a thorn from a lion's foot. Years later, the lion repays the favour when facing Androcles in the Roman Colosseum. Afterwards, people would say "This is the lion, a man's friend; This metaphor is of how a man and a lion benefitted by helping each other, but what lessons are there for small rural regions to learn from large cities?

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