Often referred to as the ‘solo economy’ or ‘singles economy’, the growing prevalence of this household unit will have many implications for consumer brands who’ve long assumed that the default household consists of multiple people.

For many, Africa may seem like a continent with a sealed fate. But Africa is a vast continent, replete with nations growing and developing rapidly. Despite challenges that continue to assail it, Africa seems set to play an increasing role in world affairs. The question is, will African nations be able to follow the example of many Asian nations and do it sooner rather than later?