IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
Why do the lengths of societal cycles vary?
From biological markers to power structures, many variables shape how we understand the rhythm of societal change.
Are there five, six or even more different lengths of societal cycles?
Across history, patterns of rise and fall, peace and war, innovation and decline seem to unfold in rhythms - some as short as a decade, others stretching over a century. Are there five, six, or even more distinct lengths to these societal cycles?
From Chaos to Order: What Nature Can Teach Us About Societal Change
Complexity Theory as a Framework for Understanding Societal Transformation
Why did we have such positive faith in the future in the 1960s-70s, but now just fear for the future?
What can generational theories tell us about this shift?
Meet Generation Alpha: Future Consumers Reshaping Markets
Born between 2010-2024, Generation Alpha will be the longest-living, most educated, and possibly the wealthiest generation. Growing up alongside technology since birth, their life experiences and preferences will differ significantly from earlier generations.
Pandemic’s impact on the young: Generation Z and growing up in the middle of COVID-19
In our article series, we zoom in on some specific areas and industries in the world that will emerge after the COVID-19 pandemic. This fourth instalment focuses on the pandemic’s impacts on Generation Z. The article is based on an analysis by Futures Platform, with insight from Jonah Stillman, the acclaimed Gen Z speaker and author, and Futures Platform’s Content Director Dr Tuomo Kuosa.